Monday, September 28, 2009

Are you listening?

LCDs and audios have become common add-ons in every restaurant irrespective of the genre these represents. Be it a fast food joint or a grand sit-down cosy restaurant you are invariably treated to a visual-per-second images of MTV with sound muted, and a heavy rock playing on the audio. We take them for granted. Perhaps we have got used to it trying to figure out the reason for putting up muted-television screens and different audio scores playing at the same time in most of the restaurants. To a foreign tourist this is a bewildering unpalatable combo. "Can I have a little peace please and put down the volume?" asked a harried traveller as he eased himself into a cushioned seat of a popular restaurant and tried to relax and catch up with his reading.
Many of the restaurants have failed to understand the importance of branding the ambiance with appropriate music, and how it impacts the patron. And what about chosing a different music for the morning, afternoon and evening hours? Perhaps someone would start looking into them.

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