Sunday, May 31, 2009

The Mall culture

We in Chandigarh had been perhaps one of those lucky ones who were exposed to the culture of mall early on, while the Indian retail was still toying with the idea. Our Sector 17 had always been an open atrium with all brands, eating joints, and cinema houses clustered in one central place, and there had never been an evening that one could not quitely stroll through the central plaza, enjoying a dual-flavour ice cream, and window shopping.
The advent of malls recently has made many of the old cine landmarks in the city vanish. Though DT Mall in IT park was the first one to come followed by the Centra Plaza in Industrial Area, Paras Down Town Square in Zirakpur, and many more in the offing in Panchkula and Mohali areas.
However, we shall miss the round canopy of KC Theatre, and the grand facades of Jagat in 17, and Piccadilly theatre in Sector 34, which has also been demolished to give way for a shopping mall and a multiplex. Batra, Kiran, and Neelam are also in the queue to get their old structures replaced with swanky new malls. Will they succeed? But aren't you missing the good old theatres? Only thing is that these theatre owners never did anything to improve the ambiance or customer experience there, which has led to their downfall and low footfall.

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